Today I am going to talk about the exciting curricular activities we have. The School of Business has the possibility to bring some of the top experts in Marketing fields and after having some Masterclasses on consumer behavior and service-dominant logic we had today the presence of José Filipe Torres, CEO of Bloom Consulting one of the leading experts in Country Branding. It was a very interesting class where after some theoretical background who had to create a branding strategy for a country – Portugal 🙂 Yes I was in advantage here!
The class was divided into 4 consulting teams and then we had to develop a strategy upon the data gathered, in the end I think the result was very good and I am pretty sure we all had our time well invested with this masterclass.
The School is very dynamic and has the opportunity to bring guest lecturers which give a good insight of what is being done in other places.
Well although it is Friday I am going to finish an individual assignment I have and so see you next time!