The SBS Student Blog

Life as a student at Stockholm Business School

Leo: Tech MKT

Hej hej

Two weeks ago I had a very intense week with lectures from 9h to 16h30 with an hour for lunch. This was due to a course, Technological Marketing, which was lectured by the well known Professor Jakki Mohr. This year we had for the first year the possibility to have a course specialized in High Tech Marketing which gave us the possibility to see the differences between “normal” mkt and the high tech version of it. Slight differences that can have relevant consequences. Hopefully, the partnership with this excellent professor will continue for the following year and this is definitely a course I recommend to take by any Master student. The course book Marketing of High Technology Products and Innovations, co-authored by our teacher gives insightful information about this area, plus proposes a toolbox filled with tactics, diagrams and other tools that can be very useful for problem solving situations. So far we had an intensive week of lectures and a Google Lecture with a Product Manager Skyped “Googled live” directly from California, where we had the opportunity to know how Google markets their products.

It is very pleasant to have these opportunities to learn with professors with different backgrounds. Having the opportunity to see in loco different teaching methods, from all over the world, is a very good way to have different views of the same topic.


P.S. The days are getting longer 🙂


Author: Leonel

Leão de 3ª geração (que se saiba) desde 1988. Ansioso por ver o Sporting voltar ao lugar de domínio do futebol português. Estou neste momento na Holanda, mas acompanho com muita vivacidade os acontecimentos futebolísticos. Desde o Euro '96 que acompanho equipas e seleções, e adoro debater sobre futebol!

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