As though spurred by the sun’s emergence (or vice versa), “decision-making-time” is in full effect here at Stockholm University School of Business.
With the deadline looming for application to third semester exchange programs, internships becoming a hot (and heavily guarded) topic and people settling in to extra-curricular activities, everyone is busy looking forward to, and preparing for, the third semester.
That’s not to say however, that the current semester has not been an interesting one. Having already completed a requisite course, Technology Marketing we are now immersed in the second course of the semester, Consumer Culture Theory . While the first semester consisted of a broader and more theoretical approach, recent courses have involved applying what was previously learned in a more practical context; while Technology Marketing had us conducting interviews and mapping local business’s technology footprint, Consumer Culture Theory has thus far consisted of in depth discussions of– and theoretical reflections on, advertisements and ad mediums.
And outside of the classroom, Stockholm is coming to life… As the day’s length approaches that of “normalcy”, the sun appears to have everybody out in force…