The SBS Student Blog

Life as a student at Stockholm Business School

Organizing Events in Stockholm

I hope everyone is having a good week so far. I thought I would talk a little about planning events in the city, as it is an important skill if you are considering joining a student group or committee that is involved in organizing events for students! As I have previously mentioned in a past post, I am a member of the Marketing Academy, specifically as part of the Social Events Committee.

It can sometimes be daunting to plan an event in a city where you do not speak the local language. The first step to organizing an event is choosing a venue and speaking with a manager or an owner to decide if that venue is right for your group. In Stockholm, the majority of people speak English at an excellent/near native level, so it takes a lot of the stress away from planning events in this city.

Two weeks ago, as a way to bring current Marketing Academy members together with alumni members, the Social Events Committee planned an evening out in Södermalm. We had about 30 people attending, and we organized one welcome cocktail for all of the guests attending. We reserved a section of the bar from 18:00 to 20:00 specifically for our members, so it was quite easy to mingle and get to know the alumni members. Many of them have finished their studies and are working in their first jobs at the moment. It is great to get a chance to discuss their successes, and even get a little advice for our own careers. The bar we chose for this event is called the Vampire Lounge and it was a great success. The bartenders Anton, and Francesca were extremely knowledgeable and helpful, and they kept our group entertained with a few demonstrations of how to make some of their signature cocktails! Ragnor is the manager that helped me organize this event, and I highly recommend The Vampire Lounge for small group events, and also for after work drinks or an evening out in the city. It is a cool and unique environment, definitely worth a visit!

Vampire Lounge Södermalm

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Earlier this term, we hosted another of these informal alumni events at Pharmarium in Gamla Stan. This bar is in the centre square of the old town, and it is close to the Nobel Museum. One of my fellow Social Events Committee Members, Denny, organized this event. Again, we ended up hosting around 30 guests in total! Pharmarium was very open to welcoming our group, and have a great atmosphere for casual events that are great for encouraging interaction between old and new members! Their cocktails are quite bizarre and unique, but everything we tried on the menu was fabulous!

Pharmarium Gamla Stan

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Other bars that have been welcoming to students in the Consumer & Business Marketing Program are:

The Liffey Gamla Stan

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Wirströms Gamla Stan  

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Many of you may remember the great start of term event that Denny organized, where we all met at the Liffey. Hopefully we can continue to organize more events like this one as we continue our studies.

One last restaurant I was in contact with is the Glenn Miller Cafe in Östermalmstorg. This bar is a fun Jazz Lounge with live music and a cozy atmosphere. They are very willing to host groups, but they need about three weeks notice in order to accommodate the bookings.

Glenn Miller Cafe Östermalmstorg

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Tips for considering events and venues in Stockholm:

Firstly, my recommendation would be to contact independent restaurants and bars, as they typically have a flat hierarchy and it takes them less time to communicate with their managers or owners and make decisions.

Also, don’t be afraid to follow up with the managers! In many cases it requires an email as well as a few phone calls in order to confirm your event. Remember, this event also gives them exposure to new clients; so many bars are willing to work with you.

Here in Stockholm, everyone gets paid on “Salary day” which happens around the 25th of every month. Most bars will be hesitant to plan an event for a student organization around this date, so keep that in mind when planning your events.

To wrap up, if you are looking for a way to get involved at school, The Marketing Academy will soon be announcing details to apply for the next term. There are many other student societies as well to consider, so best of luck in your research! I hope everyone decides to get involved in one student association or another during their education at SBS!



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