The SBS Student Blog

Life as a student at Stockholm Business School

L’Oréal Brandstorm – The Swedish Finals

I hope everyone has had a great weekend so far!

This week, I thought I would share my experience from a recent case competition I competed in with a two other friends from my Consumer & Business Marketing program.

Since late January, we have been working on the L’Oréal Brandstorm Wild Card case competition. After submitting our video, we are proud to say we made it to the Swedish finals that were held on Friday the 13th at the L’Oréal offices in Alvik.

We arrived around 11:00 am, for the start of the Swedish finals, and socialized with the other teams. Everyone was excited to be there, and it was great to hear about their experiences. we began the day with a presentation about L’Oréal, then we were joined by the PR & Branding Manager for a presentation on Corporate Social Responsibility & Sustainability.

After that presentation, it was time for lunch and another chance to socialize with the other teams. There were two teams from Uppsala and two from Göteborg. Since they came from partner universities, their assignment was slightly different than ours and it was really interesting to see all of the ideas that were presented.

We competed against four other teams from partner universities, and although we did not qualify through to the Scandinavian finals, we were so thrilled to have the chance to present our Wild Card presentation to a panel of L’Oréal judges! Once the winners were announced, we had a chance to congratulate everyone and receive a gift bag from L’Oréal before heading back to school.

Overall, this was a great experience, and I was able to meet other international students studying across Sweden. I would recommend this competition to anyone who wants a chance to make valuable contacts or even apply for an internship at L’Oréal! This is an annual contest, so keep your eyes open!

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