The SBS Student Blog

Life as a student at Stockholm Business School

Call a Swede, update


Remember I wrote about a campaign Call a Swede a while back? I thought I’d give you a little update on how Swedes have been answering their phone and how successful this tourism campaign has proven to be.


(source: Adweek)

Mind that the campaign was launched on the 6th of April so 128392 incoming calls in less than a month is, to say the least, very impressive.

So impressive that it won Direct Grand Prix and Cannes Lion this year (proof).

“At the end of the day, we’re people talking to people. And it’s really refreshing to see an idea and a campaign that unites 9.5 million brand ambassadors with the world through the most direct form of communication—which is speaking, talking.” –  Mark Tutssel, Direct jury president

I didn’t register as a Swede nor did I try calling the Swedish number, but someone else did:

Pewdiepie has also called a random Swede, but I will let you find the video on your own 🙂

Until next time,




#tb Midsommar 2016 in Vaxholm

Hej everyone!

Walt wrote about the Midsummer traditions last week, I thought I would show you how I spent my Midsummer this year.

Unforunately, we don’t have any family traditions to celebrate this day at a summer house (which we, by the way, don’t have), so I have to improvise every single time. This year, a bunch of my classmates from the master programme are spending the summer in the city, so we decided to make this day somewhat special and do something fun together.

First on the agenda – a 40 minutes bus ride from Tekniska Högskolan to Vaxholm. Surely, you can also go there by boat, but why spend extra money on tickets if you have a perfectly functioning SL card).


Boat to Vaxholm

Don’t be like us, come prepared! Bring some picnick-friendly food, blankets to sit on and an umbrella, because you never know when it may start raining. It is midsummer, after all.

Then we were patiently observing this for about 30-40 minutes:

FullSizeRender 2.jpg

a bit to the right…

And then the madness started.


traditional Midsummer dances

Ok, it was actually pretty adorable.


When we had enough of freezing in the grass and watching people eat, as that’s what you do after the traditional festivities, we made our way to the best place I know in Vaxholm – Hembygdsgårdens cafe  for a Midsummer fika. A side note: the only thing you need to be consuming in Sweden during Summer are strawberries and whipped cream. Sometimes strawberries and milk, but never forget the strawberries.


The rest of the day was spent exploring Vaxholm while waiting for the bus back to Stockholm and a bbq at a friend’s place. Pretty good Midsummer if you ask me!


Swedish summer at its best



Enjoying the sun in Stockholm!

Hello everyone,

With the wonderful weather outside today I had the opportunity to enjoy the sun and start to work on my tan while studying. It seems that all the Swedes start to come out of hibernation as soon as it hits twenty degrees and the sun comes out!


On the walk towards the beach.

Today I visited some friends who were hanging out at Brunnsvikens strandbad (or beach), which is located as a five minute walk away from both the main Stockholm University campus and the business school campus. It is right down the path of the Brunnsvikens kanotklubb (canoe club), which is right across the water from the business campus. To get here you can take Bus 50 from Universitet towards Hornsberg and get off Universitet Södra, the stop right before Albano (which is the business campus). From the bus stop you will see a road down to the water and the canoe club where you can follow the path down to the beach. Or you can even hang out by the water on the business campus side, where a lot of students go in between classes to hang out.


Overlooking the water where you can kayak.

It was absolutely stunning outside today and if the weather prevails this week I urge you guys to go outside and take advantage of it! If you are studying for exams, why not just bring your material with you and combine studying and enjoying the beach? Vitamin D is good for you and necessary after enduring the long Swedish winter, so I think going to the beach should be a mandatory assignment!


Viewing the business campus (SBS) from the canoe club across the water.

If you are already done with exams or are looking for something extra fun to do this weekend, why not go to the canoe club and go kayaking with some friends? It is a super cheap activity to do for either two hours or the whole day! The best part is that you even get a student discount!

Check out:


Me kayaking last summer at Brunnsviken.

Well I hope you all have a great rest of the week and good luck on your final exams for this year! Don’t forget to take a break and enjoy yourself every now and then! 🙂



Hejdå VT16.

It’s no news that Spring semester 2016 is coming to an end, but for some reason it’s way too easy to find a window spot in the university library. Where are you, people???

As much as I have been enjoying these past months (have you noticed correlation between temperature and amount of people in the city on weekday nights?), I can’t wait to Autumn as I’ll be moving to Paris, my most favourite city in the world, to do an exchange at SKEMA. For some reason, every time I mention studying in Paris to someone, I hear “Oh, are you going to Sorbonne?”… Has it happened to anyone else?

Anyway, back to my point. You know how you are in a new city and have a long list of places to visit, things to try etc, but somehow end up postponing it till the very end?
I took the liberty and composed a, surprise-surprise, list of things you MUST do before leaving Stockholm. That is, of course, if you have been here on exchange and are going home soon. Otherwise, hope this list inspires you to go and explore the city!

Processed with VSCO with hb2 preset

Ivar Los park @ Södermalm

Here we go (in no particular order):

  1. Queue for an hour for a table at Flippin Burger.
  2. Complain about Systembolaget’s opening hours (every week, preferably).
  3. Eat focaccia at Prego in Kräftriket for lunch >3 days a week.
  4. Make as little eye contact on the bus/train as possible.
  5. Freak out when someone on the bus/train starts speaking to you.
  6. Get used to paying 60-70 kr for a beer (who am I kidding, we’ll never get used to it!).
  7. Realize that McDonalds has an app with cheeky discounts. (no shame)
  8. Have meatballs at Meatballs for the people in Södermalm.
  9. Visit Gröna Lund (Johnny Depp will be there next week!!!!!!!)
  10. Miss last train on a weekday and wait for that night bus (RIP Uberpop). 
  11. Learn the true meaning of “Jaha!” and “Jasså!”and start using it.
  12. Have a picnic on the top of Skinnarviksberget.
  13. Take advantage of “kaffe+bulle” for 15 kr at 7Eleven in Frescati.
  14. Become a master of finding events with free drinks/free food on FB.
  15. Or become friends with that person.
  16. Visit an office of a cool tech company (e.g. Spotify, King, Dice)
  17. Hear “Can I see your leg” for the first time and be totally confused (note: legitimation in Swedish = ID card).
  18. Post a photo of the “Slutstation” sign on FB. Don’t deny you’ve done it. 
  19. Be amazed with the insane 3G connection we have in the city.
  20. Never get a haircut because…expensive.
  21. Have the biggest kanelbulle of your life at Café Saturnus in Östermalm.
  22. Become addicted to Snapchat. Swedes love Snapchat (Source: me, 2016). 
  23. Follow me on Instagram -> @stockholm (#SelflessPromotion).

Jokes aside, I hope you have had the time of your life here in Stockholm and Stockholm Business School. Make sure you stay in touch with your friends because then you can travel the world to visit them and stay for free!



It’s a wrap! (IBS Week 2016)

Hello everyone,

These past fews weeks I have been a very busy woman due to the final preparations and hosting of International Business Student Week 2016!!!

I know I have written a post on the application process before, but I wanted to share all of the details about this week with all of you and strongly encourage you to apply next year and take part in this amazing week filled with both business and fun!


Group photo in Gamla Stan during the city tour

This year we had 18 international students come to stay with us from mostly Croatia (Zagreb) and Russia (Moscow). We decided to host the international students in our apartments this year instead of putting them in a hostel. We were a little worried about finding people who could accommodate, but it worked out really well and all of the students enjoyed it because it allowed us all to really build a connection and show them Sweden a little bit better.

It was perfect timing this week since Stockholm Business School was also hosting international professors from our partner universities this week who held lectures and workshops all week on a variety of interesting topics. We had the opportunity to attend quite a few of these lectures and it was great to learn about Managerial Challenges of the 21st Century, Modern Marketing, Consumer Behavior, The Role of Culture in the Business Environment, and much more!


Company visit to Arla

We visited three companies as well and had the privilege of exploring and getting to know Arla, Nordea, and Universum Global. These were really great companies to work with and it was great for everyone to see companies working with different things so they could get a feel of what kind of company and they would like to work with and within what field.


Welcoming BBQ by the business campus

Now we did not just have all business this week, we also had a bunch of fun activities! On the first day we had a welcoming BBQ which we could not have had better weather for. It was amazing to chill by the water right by the business campus and enjoy ourselves with some good food and icebreaker activities. The second day we took an evening city tour of Stockholm and everyone got to know Stockholm on a better level. For Wednesday we got to explore in our free time and then attended music industry lectures hosted by another project in the International Committee (join and become a part of a super fun committee!). It was very interesting to get some insight into the business side of music. The formal dinner/sittning was held on Wednesday night as well, which I had planned. I found it so rewarding to see it turn out so well and everyone really enjoyed themselves and got to eat some delicious food. On Thursday we went to Skansen and got to see some Scandinavian animals and enjoy the sun a little more, before heading out that evening to Stureplan to do some clubbing! Finally, on Friday we took a boat trip out to Vaxholm in the archipelago and continued to enjoy the sun and had a nice dinner with each other.


Skansen fun with Nathan and Stephan (crazy Dutch guys)

It was been a very successful week and I am so sad to see that it is over. I have made some amazing friends this week and I can not wait to come visit Croatia and Russia! I strongly encourage you to take a part in the event next year! Whether it is planning, being a buddy, or coming as an international student you are sure to have a great time!

If you have any question do not hesitate to ask and I hope to see you participating next year!



Case: Valborg in Uppsala


You may or may not not have heard of a celebration called Valborg, or Walpurgis Night as it is called in English. But chances are that you are going to Uppsala today or tomorrow with a bunch of friends to celebrate something.

Let’s start with the definitions. Walpurghisnacht is the eve of the feast day of Saint Walpurga, an 8-th century abbess in Francia (credit: Wikipedia). In Sweden, however, this tradition has got very little to do with religion and much more with drinking celebrating the beginning of Spring. And no wonder, it is the 29 of April and Spring has barely made it to Sweden.



Back to 2016. If you are going all in, you have already planned your days and bought a gästleg which is required if you want to visit some of the student nations, a.k.a nationer. Well done!

My friend from France is visiting this weekend, so we are going to Uppsala tomorrow morning because I am a good host (hehe) and…well, how often do you find yourself in a foreign country where there is a day when the entire city is consuming alcohol from early morning to early night? I am personally not a big fan of this day, but it’s definitely fun to hang out with a bunch of friends in a student city and hope that it doesn’t start raining all of the sudden (although, according to it will be relatively sunny the entire day. fingers crossed..).

So, what not to miss in Uppsala during Valborg. 

  1. Champagne breakfast at 8 am. Because, why on Earth will you not drink champagne with your breakfast?
  2. Don’t go hard on that champagne, because it’s not even 10 am by the time you are done with the most important meal of the day. You next task is to (I automatically assume you are the responsible one in your group) try and gather everyone in one piece and get to the city centre for The River Rafting  Event, or Forsränningen. It is the highlight of Valborg in my opinion, so go check it out (it starts at 10 am!)


    /photo taken from here

  3. The rest of the day is sort of up to you, but I will most likely be at some park trying to find my classmates.
  4. LAST BUT NOT LEAST. Do not, I repeat, DO NOT try catching the last SJ train from Uppsala. I tried to do it a couple of years ago, and the train that arrived at the station was so small that we didn’t make it on the train and had to wait for a night bus to Arlanda, then another one from Arlanda to Stockholm.. I think I got home sometime after 5 am that day. I don’t recommend that.

Have a lovely Valborg and do not forget to bring an external charger for your phone!


Call a Swede.

Good day!

As I was scrolling through Facebook this morning, I stumbled across a very interesting (read: weird) article published in The Local (which I later found even on Mashable). Let’s have a look at it together.

So basically, you call a magical number – +46 771 793 336 – and you get an answer from “a random Swede”, i.e. a person from Sweden who has signed up for this project via an app.

Why do they do this, you ask? Sweden’s tourist assiciation wants to give Swedish people a possibility to tell their story, share their personal views on certain subjects and even give tips on where to eat and what to see.

I have three questions.

  1. Do people still answer phone calls from unknown numbers?
  2. How is this project going to “promote Sweden abroad”?
  3. Doesn’t this go against about everything you know (or you think you know) about Swedish people?

Let me explain what I mean with the help of some examples from this fantastic tumblr page.

So how will a Swede react when getting a call from a complete stranger?.. We can only speculate, but I think I made my point here more or less.

Despite everything, if you do not currently live in Sweden and would really love to move here to study, I really encourage you to call this number and get your questions answered. Who knows, you may even end up talking to a student at SBS!


PS. I hope this post didn’t offend anyone as it was most definitely not my intention.
PPS. Swedes are awesome after all.